My long running dispute with Currys, part of Dixons Retail plc has come to an end, by no means a happy one, but one that at least allows me to get on with doing things I enjoy as opposed to chasing incompetents within the organisation to resolve what should have been a very simple complaint. At the bottom of this post I have included the letter sent by members of Currys ‘Customer Action Team’ and also from the KNOWHOW franchisees who are responsible for delivery – make your own mind up about them, I’m not going to comment on the complaint any more. However,I do want to end this whole sorry episode with some recurring themes that have popped up through the month and half this has been running for.
Pretty much all the people I have spoken to about Currys or Dixons or PC World have all expressed some form of dissatisfaction that has led them to state to me; “I never shop with them now, my expectation is to receive crap experience and it’s usually what I got”. Customers with this point of view are never going to back unless things change significantly – and for information Sebastian James and Katie Bickerstaffe, that change isn’t just rebranding the failed ‘Techguys’ as ‘KNOWHOW’ and expecting anything different.
The other common response I receive from people is that they will only ever go to John Lewis now, yes things may go wrong – they always will and I can accept that as long as they try and prevent it going wrong in the future – but when they do go wrong they fix it quickly and effectively. The repeat business and additional business when customers tell their friends more than outweighs the immediate short-term loss. I’ll be following that advice in the future, just as lots of poor comments are a good indication of poor service the number of positive comments I have received about John Lewis are a good indication of a good experience for the customer.
So what could Currys have done better to improve my experience? Rather than repeat some old-ground on their call centre I made some suggestions in the first post relating to the first point of contact complaint and I’d urge Sebastian James to go there and read what I suggested. I’m assuming he may read the blog given the number of people who pointed him this way yesterday evening (thanks very much for doing so) – sadly, he didn’t have the guts or simply couldn’t be bothered to respond.
However, after I complained to John Browett CEO of the organisation the customer experience could have been better and I shall comment on these learnings for Sebastian to review should he be able to do so whilst also fitting in the various government reviews he gets asked to do (and no doubt paid for) by his ex-school buddy David Cameron;
- The customer has a contract with Currys (or whichever part of the business they have the misfortune to buy from), therefore don’t hide behind organisational boundaries and get different parts of the organisation respond to different parts of the complaint – seek advice from them, yes, but then speak to the customer as the combined voice of the organisation.
- Given the immediacy of an e-mail do not press send and leave the business for the day, especially when supervisors or team leaders have left – this gives the impression that the thought process of your ‘Customer Action Team’ is “the message I just sent was a difficult one, I know it hasn’t addressed the concerns of the customer and I am not going to get into that discussion tonight”. If it’s a difficult one and you can’t justify the answer – it’s probably because the answer isn’t right.
- A very simple one, when you say you are going to make a call, refund a charge, send an e-mail – do it when you said you were going to do it. So many occasions throughout the process I was chasing responses from the organisation because they didn’t do something as simple as make a call. I stressed to them every time that I would rather hear from them to say they need more time than not hear from them.
- This one is directed at Sebastian James (if anyone else needs to try and contact him his twitter address is @dixonsops). If you chose to open up a Social Media presence in a public area like Twitter and clearly state in your user name that you are representing Dixons then be prepared to receive customer comments and respond to them. Again, my experience would have been better if I had received a tweet saying you will get someone to look into it – instead you buried your head in the sand and ignored social-media pressure and made my experience even worse. Go back a few paragraphs and read again what I said about the change that will bring back customers and how it needs to be real – so far Sebastian James all I see from you is paying lip-service and spinning a story that customer experience is so important to you.
I’ll finish here and re-iterate a message I would like anyone who reads this to follow;
DON’T SHOP AT CURRYS OR DIXONS OR PC WORLD OR ANY OF THE OTHER GROUPS THAT FORM DIXONS RETAIL PLC
- you can find these on the Wikipedia page for Dixons Retail plc.
Thanks to everyone who re-tweeted, posted on Facebook, spread through word of mouth the appalling service I have received and if anyone knows a flooring company that can replace my floor for half price please point them my way.
To close off the sorry tale, here are the last four mails, two from different parts of Dixons Retail plc and my final responses.
From: cumbernauldadm@mastercaredsg.co.uk
Date: 25 July 2011 19:24
Dear Mr Dyson
Firsly, please again accept my sincere apologies for any inconvenience caused to you in relation to the delivery of your appliance, or in dealing with your claim.
I believe you have been speaking to one of my colleagues Melanie Robinson, First Line Manager from our Call Centre in relation to your telephone conversations to the Call Centre and also to Tom Littlejohn, Operations Manager for our Franchisee CW Scotland since our initial telephone conversation in relation to the points raised in your letter.
I understand that Mr Littlejohn has offered you compensation to the sum of £250 to cover the damage to your your flooring, or the option to pursue the damage claim through his Insurance Company and that Melanie Robinson has offered you £50 as a goodwill gesture over and above this sum. It is also my understanding that you have declined this compensation.
I would like to clarify that we have completed an investigation in relation to the delivery of your appliance and confirm that the individual who visited your home on our behalf has now left the company.
Please be assured that we have taken learnings from your experience and put processes in place to ensure that no other customers are similarly disappointed.
I understand that we have failed to meet your timeslot and provide you with the high level of service which we would normally provide. I would like to make a final offer you to the sum of £350 in total as a good will geature in order that we may bring this matter to conclusion for you. This offer is made to you in full and final settlement of your claim.
Kind Regards
Lynn Liddell
Site Manager
Knowhow Customer Service Centre
Scotland
Mob: 07739 653219
=======================================================================
From: Richard Dyson
Date: 25 July 2011 22:09
Prior to me responding to this e-mail, can you provide me with the e-mail address of Melanie Robinson. I have asked on several occasions that the two elements of the complaint are considered together along with the additional complaint that I have raised concerning the poor customer service I have received as part of the complaints process. For absolute clarity these three elements are;
1. The poor service received by your delivery crew including the damage caused by them which I have already stated has been quoted to me as £575 plus VAT
2. The poor service that has been provided by the call centre in Sheffield where they called me a liar and handled my first point of contact complaint in a disgraceful way.
3. The abysmal way in which the complaint has been handled – there has been poor attitude from members of staff (primarily in the Customer Action Team); not returning calls when promised; refusal to respond to all elements of the complaint in one communication; the amount of time I have had to invest in getting you to provide responses; poor quality responses, including your own, that contain simple spelling mistakes evidencing the importance you place on customer service; the assertion I have turned down the offer of your insurance company – I turned down the derisory offer of £100 and since this time you have prevaricated in engaging your insurance company.
You may wish to reconsider your e-mail based on this feedback and finally respond in a way that represents the combined views of all areas of Currys.
I have asked Melanie to call me before 10am tomorrow and I still expect this telephone call where I shall raise the same issues as I have stated here. I have also been trying to engage Sebastian James through his twitter account and used significant social media contacts to raise the poor service awareness with him. I shall continue to use this medium until such time as I receive a response which meets my requirements expressed in various e-mails and telephone conversations.
===============================================================
From: SCCCustomerSolutionsTeam@dixonsretail.com
Date: 26 July 2011 13:28
Dear Mr Dyson
Following on from our recent telephone call this morning, I am able to confirm that I am now in receipt of the decision in respect of your complaint, issued by Lynn Liddell our Scotland site Manager.
I see from the mail sent that Lynn has offered you a more than generous sum of money, £350.00, in respect of your complaint about the delivery aspects of your matter, inclusive of your property damage claim.
During our conversations we have discussed the poor communications that you have witnessed and as a result of your feedback, I have initiated my own internal investigations with the members of staff that have touched your good self at some point on your journey with us.
I proposed to offer you £50.00 because of the experience that you have encountered when you initiated correspondence between you and our Contact Centre, this offer remains.
This further offer means that your total compensation package reaches a sum of £400.00 in full and final settlement of your claim, without prejudice from the KNOWHOW™ team.
May I assure you that we will continue to improve our business end to end to ensure that this type of complaint is eradicated and that further purchases that you may make in the future will result in you receiving a standard of service that not only meets your expectations but exceeds them.
Please let me know as soon as possible if you wish to accept our offer, I look forward to speaking with you again shortly.
Yours sincerely
Melanie Robinson
DSG Retail Limited Customer Solutions Manager
KNOWHOW™ Customer Contact Centre
Tel: 01142 806021
====================================================================
From: Richard Dyson
Date: 26 July 2011 17:35
Dear Ms Robinson,
Thank you for your response which has combined the response of the various parts of the Dixons Group involved in this complaint.
Whilst I do not, and will not in the future, accept that the offer received from Lynn as ‘more than generous’, given the damage caused by your employees amounted to £575 plus VAT, (i.e. £714) I will reluctantly accept the offer that is now being proposed from your company of £400 relating to £350 for damage caused to flooring and £50 in relation to the quality of service provided by your call centre function.
It is obvious throughout the entire process that I have been ‘banging on a closed door’ in terms of your customer service and whilst your public display of improving customer service is spun in the press by the likes of Sebastian James, the actions I have seen throughout this process are the demonstration of reality.
Given the legislative changes that were made to ‘Faster Payments’ between banks last year, I do not think it is unreasonable to receive the sum of £400 by the end of this week (Friday 29 July 2011). In order to assist you my Bank Account details are as follows – Sort Code: xx-xx-xx; Account Number xxxxxxxx
I note your comments in relation to the customer service improvements you are making, however, I do not intend to test in the future if they have had any effect. This entire experience has left me in a position where I would not have any desire to shop in any part of the Dixons Group in the future and I will strive to ensure that any of my friends, colleagues and other contacts are fully aware of the experience I have had and can hopefully decide to take the same position.
Yours sincerely,
Richard Dyson